Newspapers can no longer afford to ignore the intense competition represented by the web. Relatively simple upgrades will bring your customers to your site more often and for longer visits. That means more pageviews and more ad impressions.
Grow your online brand. Watch your online revenue explode. Results guaranteed.
NAA has a collection of articles - 418 as of this writing - on circulation issues, ideas and best practices? NAA is a great organization, and their recent web redesign has done a lot to make the site more aesthetically pleasing and navigable. It still is somewhat difficult to find what you're looking for, but it isn't just a circulation-centered site. There's a lot of good stuff in there, and it's there for the taking.