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NAA Resources

NAA has a collection of articles - 418 as of this writing - on circulation issues, ideas and best practices? NAA is a great organization, and their recent web redesign has done a lot to make the site more aesthetically pleasing and navigable. It still is somewhat difficult to find what you're looking for, but it isn't just a circulation-centered site. There's a lot of good stuff in there, and it's there for the taking.

Check out one of the 418 (and counting) circulation articles in the NAA database.

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Director of Audience Development

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Contact Name: Tim Holder

Description:
Director of Audience Development
The Meridian Star
Meridian, Mississippi

The Meridian Star seeks an energetic newspaper professional, who is proven in sales and management, to lead its audience development team.

The Meridian Star is a six-day newspaper with a circulation of 10,000. and a website that produces 312,346 page views from 83,761 unique monthly visitors at www.meridianstar.com. In addition, we publish and distribute 29,000+ Star Weekly papers, the 393 Magazine, digital products and numerous specialty publications.

Our director manages all aspects of subscription fulfillment and renewal, promotional activities, distribution systems and circulation metrics. We expect someone to design and implement marketing strategies that build home-delivery and single-copy sales. This person will lead our multiplatform audience development through customer service and continuous promotional activities.

Our director must be results-oriented, possess a creative approach to audience development and have an unwavering commitment to customer service. This individual must demonstrate a positive style of leadership, set benchmarks and build our coverage.

Candidates should have at least three years of audience development and sales experience, as well as an understanding of contractor relationships. The director must be familiar with the latest AAM guidelines, formally known as ABC, and have a working knowledge of computer software, including Microsoft Word and Excel. A bachelorís degree from a four-year college or university is preferred.

This position requires use of a personal vehicle, so an acceptable driving record and current driverís license are required. Pre-employment criminal background and credit checks are also required.

Located in east central Mississippi, Meridian has been called the "strategic center of the South" and is a regional hub for manufacturing and health care. Meridian also boasts a Mississippi State University extension, MCC and attractions including the Riley Center, a theater, an art museum, a symphony orchestra and the Dentzel Carousel, which dates to 1896.

We offer an excellent compensation package, including a competitive salary, bonus plans, paid vacation, 401(k), and medical, dental and vision insurance.

Interested candidates should email a resume and cover letter to Publisher Tim Holder at publisher@themeridianstar.com.

The Meridian Star is a CNHI newspaper. Based in Montgomery, Alabama, CNHI is a leading publisher of local news and information. Its newspapers, websites and specialty publications serve communities in 23 states.

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Web Address: http://www.meridianstar.com/

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